—— Blog
The Journal
Field notes from a studio that builds nothing but Wix — the patterns, the pitfalls, and the work-in-progress.
Wix Studio vs Classic Wix in 2026 — Which Should You Actually Use?
A clear, current comparison between Wix Studio and Classic Wix (Editor X / ADI) — when each makes sense, what migration costs, and how to d…
Wix Velo Deep Dive — When to Use It, When to Skip It
A clear, opinionated guide to Wix Velo in 2026 — the lifecycle, the patterns that scale, the patterns that bite, and how to know when you n…
Wix vs WordPress in 2026 — An Honest, Specialist Comparison
A clear-eyed comparison of Wix Studio vs WordPress in 2026 — performance, SEO, customisation, total cost, by a studio that has built on bot…
Wix SEO Mastery — The Settings, Schemas, and Habits That Actually Rank
A specialist's field guide to ranking a Wix Studio site. The settings that move CWV, the schema architecture that wins rich results, the co…
Wix eCommerce Conversion — 11 Patterns That Actually Move AOV
Eleven specific patterns we use to turn a default Wix Stores into a high-converting eCommerce site. Photography, copy, social proof, checko…
Wix Site Speed — A Realistic Path to 90+ Lighthouse on Real Devices
A no-fluff guide to getting a Wix Studio site to Lighthouse 90+ and Core Web Vitals "Good" — the image pipeline, font discipline, render-bl…
Schema Markup on Wix Studio — A Field Guide That Passes Validation
Every schema pattern you should be using on Wix Studio in 2026 — Organization, WebSite, Article, FAQ, BreadcrumbList, Service, Product — wi…
Migrating to Wix Without Losing Rankings — A 12-Step Playbook
How to migrate from WordPress, Squarespace, or Shopify to Wix Studio without losing organic traffic. URL maps, 301s, schema parity, ranking…
Wix Design Patterns That Convert in 2026 — Beyond the Template Look
The Wix Studio design patterns that consistently convert in 2026 — editorial type, asymmetric grids, considered motion, and the trends we a…
Wix Accessibility — Reaching WCAG 2.2 AA Without Bolting It On
A practical guide to designing and engineering a Wix Studio site that genuinely meets WCAG 2.2 AA — keyboard, screen reader, contrast, moti…
Modelling a Real CMS on Wix Studio — Beyond the Default Collection
How to model Wix CMS so editors love it, content scales, and the site does not collapse in week three. Collections, reference fields, taxon…
Wix Bookings vs Calendly vs Mindbody — A Specialist Comparison
When Wix Bookings is enough, when Calendly is better, and when Mindbody is the right call. An honest breakdown by an agency that integrates…