Scope is locked at week 2.
After discovery and information architecture sign-off, the build scope is fixed. Change requests are scoped separately, costed transparently, never absorbed quietly.
—— How we work
A process designed to eliminate surprise.
Five phases. Fixed scope, fixed timeline, weekly visibility, a a thorough launch process. The whole engagement is structured so you always know what happens next — and exactly what we are delivering when.
— Principles
Three commitments we never break.
A weekly progress digest.
Every Friday: what shipped, what is in flight, what we need from you. No status meetings unless we have a real decision to make.
Pre-launch dry run.
72 hours before go-live, we run the entire site through a comprehensive checklist on staging, with you watching. Nothing is ticked behind a curtain.
PHASE 01
Discovery Week 1
A structured intake that ends with a written brief. We map your audiences, conversion goals, technical constraints, and the SEO terrain you are entering. No design before this is signed off.
- Stakeholder interviews
- Audience & intent mapping
- Competitive teardown
- SEO opportunity index
- Written brief + scope lock
PHASE 02
Information architecture Week 2
A sitemap that reflects how real users search, not how the org chart looks. We finalise URL structure, internal-link graph, and the content model that the CMS will mirror.
- Final sitemap
- URL + slug map
- Wireframes for key templates
- CMS content model
PHASE 03
Design Weeks 3–5
Component-first design in Figma, anchored to a real type and color system. Every screen ships with mobile, tablet, and breakpoint variants — no afterthought responsive.
- Design tokens
- Component library
- High-fidelity screens
- Motion + interaction spec
PHASE 04
Build Weeks 4–8
In Wix Studio with Velo where logic is needed. We hand-build components, set up the CMS, write the schema, and bake performance budgets in — not bolt them on later.
- Wix Studio build
- Velo integrations
- Schema + metadata
- Performance budget enforced
PHASE 05
Launch & care Week 9 onward
A monitored launch followed by a 30-day stabilisation cycle and optional retainer. We watch CWV, ranking, and form conversion live, and ship adjustments inside the first month.
- Launch checklist (every step)
- Search Console + Analytics
- 30-day ranking watch
- Care-plan options
Ready to start?
Most engagements start with a 30-minute call to confirm fit and timeline. We will email you a discovery brief template within the day.