—— Service · 03 / 09
Wix redesign.
Redesigning a ranking site is risky if you do not know which moves preserve equity. We do. We can refresh the surface, rebuild the structure, and rewrite the schema — without losing a single position you earned.
— The problem
Most "Wix redesigns" set rankings on fire.
Three habits we see in nearly every botched redesign.
URL paths quietly change.
New slugs, no 301 map. Google takes weeks to figure out the move; some pages never reindex.
Schema and metadata get reset.
The new theme overrides hand-tuned meta with template defaults. Rich results vanish overnight.
Content gets "polished" in transit.
A copywriter rewrites every page in the same week. Topic signals scramble; rankings drift.
— What you get
A redesign that protects what is working.
Six artefacts plus a 30-day post-launch ranking watch.
Pre-redesign SEO baseline
Full ranking, traffic, and link-equity snapshot before any change is made.
1:1 URL map + 301 plan
Every legacy URL mapped to a new one, or kept identical. Automated 301s deployed at switch.
Schema parity audit
Every legacy schema attribute carried into the new build; gaps documented before launch.
Content preservation strategy
High-equity pages reskinned, not rewritten. Copy refresh restricted to underperformers.
New design system
Tokens, components, motion — the actual redesign part. Editorial, brand-aware, not template-y.
30-day ranking watch
Daily SERP monitoring on top 50 keywords with mid-flight fixes if drift appears.
— Why us
Why we redesign Wix sites without losing rankings.
Because we have done it 100+ times. The playbook is well-rehearsed.
We treat SEO as a non-negotiable input.
Rankings are not "fixed later". They are protected from the first wireframe.
We diff every meta change.
A documented before/after for title, meta, H1, schema on every URL. No silent overwrites.
We launch on a slow ramp.
Optional staged launch on a subset of pages so we catch drift before it scales.
Common redesign questions.
A small temporary fluctuation is normal during reindexing. We aim for and usually achieve zero net loss across the engagement.
Yes — and we recommend it. We change URLs only when a content reshuffle demands it, and only with a documented 301.
6–10 weeks for marketing sites; up to 14 for sites with significant CMS or Velo. Always fixed-scope, fixed-timeline.
Preserved. The CMS and Stores collections are not touched during the design rebuild; we migrate references, not data.