—— Service · 01 / 09
Wix Website Design.
A Wix site that earns the click, holds the attention, and ends with the action. Editorial typography, asymmetric grids, real photography logic, and conversion patterns proven in production — none of the canvas-template look.
— The problem
Most Wix sites are templates with the serial numbers filed off.
They convert poorly because they were never *designed* for conversion. Three reasons we see again and again.
Hero blindness.
Generic stock photography behind generic headlines. Visitors skim past the hero in 2.6 seconds without ever discovering what you actually do.
Information-architecture collapse.
Eight nav links of equal weight, six CTA buttons fighting for attention. Visitors paralysed; conversion suffers.
Typography as afterthought.
A single font, used at a single weight, with line-heights set to "default". The site never feels considered, so it never feels trustworthy.
— What you get
Design that does work, not just looks like work.
Every Wix design engagement ships with the same six artefacts.
Brand-aware design system
Type scale, color tokens, spacing rhythm, motion language — all named and documented.
High-fidelity Figma screens
Mobile, tablet, desktop. Real content, not lorem ipsum.
Hero variants A/B tested
Two hero compositions tested for engagement before final selection.
Conversion patterns library
CTA hierarchy, social proof placement, friction-reduction patterns mapped to each page.
Editorial illustration plan
Where photography goes, where vector goes, where typography carries the page.
Handover doc
A page-by-page rationale your team can defend without us in the room.
— Why us
Why a Wix design specialist beats a "Wix designer".
Most freelancers learn Wix as a deployment layer. We design *for* it — knowing its constraints, exploiting its strengths.
We design with the editor in mind.
Components your team can re-skin without breaking. Patterns that survive content changes.
We use behavioural science, not opinion.
Anchoring, social proof placement, friction reduction, progressive disclosure — applied by the book.
We never ship a "Wix-looking" site.
The platform is invisible to your visitors. Other designers ask what we built it on.
Common Wix design questions.
No. We design from a blank canvas, not by reskinning the template gallery. The platform is the production layer, not the design source.
Absolutely. If you have a strong brand system, we extend it into web-native patterns. If you don't, we will recommend a brand refresh as part of the engagement.
Two rounds of revisions are included per stage — strategy, design, build. More rounds rarely improve outcomes; we use the budget for testing and copy refinement instead.
Yes. Contrast ratios, focus order, semantic structure, and reduced-motion behaviour are designed in, never bolted on at the end.